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Crown Court
Magistrates

Organisations: Trade mark, unauthorised use of etc.

Trade Marks Act 1994, s.92

Effective from 01 October 2021

Triable either way
Maximum: Unlimited fine
Offence range: £250 fine to £450,000 fine

Use this guideline when the offender is an organisation. If the offender is an individual please refer to the Individuals: Trade mark, unauthorised use of etc. guideline.

User guide for this offence


Guideline users should be aware that the Equal Treatment Bench Book covers important aspects of fair treatment and disparity of outcomes for different groups in the criminal justice system. It provides guidance which sentencers are encouraged to take into account wherever applicable, to ensure that there is fairness for all involved in court proceedings.

Note The penalties in this guideline for sentencing organisations are financial. Courts are required to consider financial penalties in the following order:

  • compensation (which takes priority over any other payment);
  • confiscation (Crown Court only);
  • fine

Therefore, in this guideline the court is required to consider compensation and confiscation before going on to determine the fine

Step 1 – Compensation

The court must consider making a compensation order requiring the offender to pay compensation for any personal injury, loss or damage resulting from the offence in such an amount as the court considers appropriate, having regard to the evidence and to the means of the offender.

Where the means of the offender are limited, priority should be given to the payment of compensation over payment of any other financial penalty.

Reasons should be given if a compensation order is not made (section 55 of the Sentencing Code)

Step 2 – Confiscation

(Note: the valuation of counterfeit goods for the purposes of confiscation proceedings is not the same as the valuation used for the purposes of assessing harm in this sentencing guideline.)

Step 3 - Determining the offence category

The court should determine the offence category with reference only to the factors in the tables below. In order to determine the category the court should assess culpability and harm.

Culpability

Where there are factors present from more than one category of culpability, the court should weigh those factors in order to decide which category most resembles the offender’s case.

A – High culpability

  • Organisation plays a leading role in organised, planned unlawful activity whether acting alone or with others (indicators of planned activity may include but are not limited to: the use of multiple outlets or trading identities for the sale of counterfeit goods, the use of multiple accounts for receiving payment, the use of professional equipment to produce goods, the use of a website that mimics that of the trade mark owner or a legitimate trader, offending over a sustained period of time)
  • Involving others through pressure or coercion (for example employees or suppliers)

B – Medium culpability

  • Organisation plays a significant role in unlawful activity organised by others
  • Some degree of organisation/planning involved
  • Other cases that fall between categories A or C because:
    • Factors are present in A and C which balance each other out and/or
    • The offender’s culpability falls between the factors as described in A and C

C – Lesser culpability

  • Organisation plays a minor, peripheral role in unlawful activity organised by others
  • Involvement through coercion, intimidation or exploitation
  • Little or no organisation/planning
  • Limited awareness or understanding of the offence

 

Harm

The assessment of harm for this offence involves putting a monetary figure on the offending with reference to the value of equivalent genuine goods and assessing any significant additional harm suffered by the trade mark owner or purchasers/ end users of the counterfeit goods:

  1. Where there is evidence of the volume of counterfeit goods sold or possessed:
    1. the monetary value should be assessed by taking the equivalent retail value of legitimate versions of the counterfeit goods involved in the offending
    2. Where it would be impractical to assign an equivalent retail value of legitimate versions, an estimate should be used.
  2. Where there is no evidence of the volume of counterfeit goods sold or possessed:
    1. In the case of labels or packaging, harm should be assessed by taking the equivalent retail value of legitimate goods to which the labels or packaging could reasonably be applied, taking an average price of the relevant products.
    2. In the case of equipment or articles for the making of copies of trade marks, the court will have to make an assessment of the scale of the operation and assign an equivalent value from the table below.

Note: the equivalent retail value is likely to be considerably higher than the actual value of the counterfeit items and this is accounted for in the sentence levels. However, in exceptional cases where the equivalent retail value is grossly disproportionate to the actual value, an adjustment may be made.

The general harm caused to purchasers/ end users (by being provided with counterfeit goods), to legitimate businesses (through loss of business) and to the owners of the trade mark (through loss of revenue and reputational damage) is reflected in the sentence levels at step 4.

Examples of significant additional harm may include but are not limited to:

  • Substantial damage to the legitimate business of the trade mark owner (taking into account the size of the business)
  • Purchasers/ end users put at risk of physical harm from counterfeit goods

Where purchasers/ end users are put at risk of death or serious physical harm from counterfeit goods, harm should be at least category 3 even if the equivalent retail value of the goods falls below £50,000.

Equivalent value of legitimate goods Starting point based on
Category 1 £1million or more or category 2 value with significant additional harm £2 million
Category 2 £300,000 – £1million or category 3 value with significant additional harm £600,000
Category 3 £50,000 – £300,000 or category 4 value with significant additional harm £125,000
Category 4 £5,000 – £50,000 or category 5 value with significant additional harm £30,000
Category 5 Less than £5,000 and little or no significant additional harm £2,500

Step 4 - Starting point and category range

Having determined the category at step one, the court should use the corresponding starting point to reach a sentence within the category range in the table below. The starting point applies to all offenders irrespective of plea or previous convictions.

An adjustment from the starting point, upwards or downwards, may be necessary to reflect particular features of culpability and/or harm (for example, the presence of multiple factors within one category, the presence of factors from more than one category (where not already taken into account at step 1), or where a case falls close to a borderline between categories).

Where the value is larger or smaller than the amount on which the starting point is based, this should lead to upward or downward adjustment as appropriate.

For offences where the equivalent retail value is £1 million or more an upward adjustment within the category range should be made for any significant additional harm.

The fine levels below assume that the offending organisation has an annual turnover of not more than £2 million. In cases where turnover is higher, adjustment may need to be made at Step 5 below including outside the offence range.

Harm Culpability
A B C
Category 1

£1 million or more

Starting point based on £2 million

Starting point
£250,000

Starting point
£100,000

Starting point
£50,000

Category range
£150,000 – £450,000

Category range
£50,000 – £200,000

Category range
£25,000 – £100,000

Category 2
£300,000 – £1millionStarting point based on £600,000

Starting point
£150,000

Starting point
£50,000

Starting point
£25,000

Category range
£75,000 – £250,000

Category range
£25,000 – £100,000

Category range
£15,000 – £50,000

Category 3
£50,000 - £300,000Starting point based on £125,000

Starting point
£50,000

Starting point
£25,000

Starting point
£10,000

Category range
£25,000 – £100,000

Category range
£15,000 – £50,000

Category range
£5,000 – £25,000

Category 4
£5,000- £50,000Starting point based on £30,000

Starting point
£25,000

Starting point
£10,000

Starting point
£5,000

Category range
£15,000 – £50,000

Category range
£5,000 – £25,000

Category range
£2,000 – £10,000

Category 5

Less than £5,000

Starting point based on £2,500

Starting point
£10,000

Starting point
£5,000

Starting point
£1,000

Category range
£5,000 – £25,000

Category range
£2,000 – £10,000

Category range
£250 – £5,000

The tables below contain a non-exhaustive list of additional factual elements providing the context of the offence and factors relating to the offender. Identify whether any combination of these, or other relevant factors, should result in a further upward or downward adjustment. In some cases, having considered these factors, it may be appropriate to move outside the identified category range.

Factors increasing seriousness

  • Organisation or subsidiary set up to commit counterfeiting activity
  • Counterfeiting activity endemic within organisation
  • Expectation of substantial financial gain
  • Purchasers put at risk of harm from counterfeit items (where not taken into account at step 3)
  • Attempts to conceal identity

Factors reducing seriousness or reflecting mitigation

  • Little or no actual gain to organisation from offending

General principles to follow in setting a fine. The court should determine the appropriate level of fine in accordance with section 125 of the Sentencing Code, which requires that the fine must reflect the seriousness of the offence and requires the court to take into account the financial circumstances of the offender.

Step 5 – Adjustment of fine

Note the fine levels above assume that the offending organisation has an annual turnover of not more than £2 million. In cases where turnover is higher, adjustment may need to be made including outside the offence range.

Having arrived at a fine level, the court should consider whether there are any further factors which indicate an adjustment in the level of the fine including outside the category range. The court should ‘step back’ and consider the overall effect of its orders. The combination of orders made, compensation, confiscation and fine ought to achieve:

  • the removal of all gain
  • appropriate additional punishment, and
  • deterrence

The fine may be adjusted to ensure that these objectives are met in a fair way. The court should consider any further factors relevant to the setting of the level of the fine to ensure that the fine is proportionate, having regard to the size and financial position of the offending organisation and the seriousness of the offence.

The fine must be substantial enough to have a real economic impact which will bring home to both management and shareholders the need to operate within the law. Whether the fine will have the effect of putting the offender out of business will be relevant; in some bad cases this may be an acceptable consequence.

In considering the ability of the offending organisation to pay any financial penalty the court can take into account the power to allow time for payment or to order that the amount be paid in instalments.

The court should consider whether the level of fine would otherwise cause unacceptable harm to third parties. In doing so the court should bear in mind that the payment of any compensation determined at step one should take priority over the payment of any fine.

Below is a non-exhaustive list of additional factual elements for the court to consider.

The court should identify whether any combination of these, or other relevant factors, should result in a proportionate increase or reduction in the level of fine.

Factors to consider in adjusting the level of fine

  • Fine fulfils the objectives of punishment, deterrence and removal of gain
  • The value, worth or available means of the offender
  • Fine impairs offender’s ability to make restitution to victims
  • Impact of fine on offender’s ability to implement effective compliance programmes
  • Impact of fine on employment of staff, service users, customers and local economy (but not shareholders)
  • Impact of fine on performance of public or charitable function

Step 6 - Consider any factors which indicate a reduction, such as assistance to the prosecution

The court should take into account section 74 of the Sentencing Code (reduction in sentence for assistance to prosecution) and any other rule of law by virtue of which an offender may receive a discounted sentence in consequence of assistance given (or offered) to the prosecutor or investigator.

Step 7 - Reduction for guilty pleas

The court should take account of any potential reduction for a guilty plea in accordance with section 73 of the Sentencing Code and the Reduction in Sentence for a Guilty Plea guideline.

Step 8 - Totality principle

If sentencing an offender for more than one offence, consider whether the total sentence is just and proportionate to the offending behaviour in accordance with the Totality guideline.

Step 9 - Ancillary orders

Step 10 - Reasons

Section 52 of the Sentencing Code imposes a duty to give reasons for, and explain the effect of, the sentence.

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