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Crown Court
Magistrates

Individuals: Trade mark, unauthorised use of etc.

Trade Marks Act 1994, s.92

Effective from 01 October 2021

Triable either way
Maximum: 10 years’ custody
Offence range: Discharge – 7 years’ custody

Use this guideline when the offender is an individual. If the offender is an organisation, please refer to the Organisations: Trade mark, unauthorised use of etc. guideline.

User guide for this offence


Guideline users should be aware that the Equal Treatment Bench Book covers important aspects of fair treatment and disparity of outcomes for different groups in the criminal justice system. It provides guidance which sentencers are encouraged to take into account wherever applicable, to ensure that there is fairness for all involved in court proceedings.

Step 1 - Determining the offence category

The court should determine the offence category with reference only to the factors in the tables below. In order to determine the category the court should assess culpability and harm.

Culpability

Where there are factors present from more than one category of culpability, the court should weigh those factors in order to decide which category most resembles the offender’s case.

A – High culpability

  • Sophisticated nature of offence/significant planning (examples may include but are not limited to: the use of multiple outlets or trading identities for the sale of counterfeit goods, the use of multiple accounts for receiving payment, the use of professional equipment to produce goods, the use of a website that mimics that of the trade mark owner or a legitimate trader, offending over a sustained period of time)
  • A leading role where offending is part of a group activity
  • Involvement of others through coercion, intimidation or exploitation

B – Medium culpability

  • Some degree of organisation/planning involved
  • A significant role where offending is part of a group activity
  • Other cases that fall between categories A or C because:
    • Factors are present in A and C which balance each other out and/or
    • The offender’s culpability falls between the factors as described in A and C

C – Lesser culpability

  • Little or no organisation/planning
  • Performed limited function under direction
  • Involved through coercion, intimidation or exploitation
  • Limited awareness or understanding of the offence

 

Harm

The assessment of harm for this offence involves putting a monetary figure on the offending with reference to the value of equivalent genuine goods and assessing any significant additional harm suffered by the trade mark owner or purchasers/ end users of the counterfeit goods:

  1. Where there is evidence of the volume of counterfeit goods sold or possessed:
    1. the monetary value should be assessed by taking the equivalent retail value of legitimate versions of the counterfeit goods involved in the offending
    2. Where it would be impractical to assign an equivalent retail value of legitimate versions, an estimate should be used.
  2. Where there is no evidence of the volume of counterfeit goods sold or possessed:
    1. In the case of labels or packaging, harm should be assessed by taking the equivalent retail value of legitimate goods to which the labels or packaging could reasonably be applied, taking an average price of the relevant products.
    2. In the case of equipment or articles for the making of copies of trade marks, the court will have to make an assessment of the scale of the operation and assign an equivalent value from the table below.

Note: the equivalent retail value is likely to be considerably higher than the actual value of the counterfeit items and this is accounted for in the sentence levels. However, in exceptional cases where the equivalent retail value is grossly disproportionate to the actual value, an adjustment may be made.

The general harm caused to purchasers/ end users (by being provided with counterfeit goods), to legitimate businesses (through loss of business) and to the owners of the trade mark (through loss of revenue and reputational damage) is reflected in the sentence levels at step 2.

Examples of significant additional harm may include but are not limited to:

  • Substantial damage to the legitimate business of the trade mark owner (taking into account the size of the business)
  • Purchasers/ end users put at risk of physical harm from counterfeit goods

Where purchasers/ end users are put at risk of death or serious physical harm from counterfeit goods, harm should be at least category 3 even if the equivalent retail value of the goods falls below £50,000.

Equivalent value of legitimate goods Starting point based on
Category 1 £1million or more or category 2 value with significant additional harm £2 million
Category 2 £300,000 – £1million or category 3 value with significant additional harm £600,000
Category 3 £50,000 – £300,000 or category 4 value with significant additional harm £125,000
Category 4 £5,000 – £50,000 or category 5 value with significant additional harm £30,000
Category 5 Less than £5,000 and little or no significant additional harm £2,500

Step 2 - Starting point and category range

Having determined the category at step one, the court should use the corresponding starting point to reach a sentence within the category range in the table below. The starting point applies to all offenders irrespective of plea or previous convictions.

An adjustment from the starting point, upwards or downwards, may be necessary to reflect particular features of culpability and/or harm (for example, the presence of multiple factors within one category, the presence of factors from more than one category (where not already taken into account at step 1), or where a case falls close to a borderline between categories).

Where the value is larger or smaller than the amount on which the starting point is based, this should lead to upward or downward adjustment as appropriate.

For offences where the equivalent retail value is £1 million or more an upward adjustment within the category range should be made for any significant additional harm.

Harm Culpability
A B C
Category 1

£1 million or more

Starting point based on £2 million

Starting point
5 years’ custody

Starting point
3 years’ custody

Starting point
2 years’ custody

Category range
3 – 7 years’ custody

Category range
2 – 5 years’ custody

Category range
1 – 3 years’ custody

Category 2
£300,000 – £1millionStarting point based on £600,000

Starting point
4 years’ custody

Starting point
2 years’ custody

Starting point
1 year’s custody

Category range
2 – 5 years’ custody

Category range
1 – 3 years’ custody

Category range
26 weeks’ – 2 years’ custody

Category 3
£50,000–£300,000Starting point based on £125,000

Starting point
2 years’ custody

Starting point
1 year’s custody

Starting point
High level community order

Category range
1 – 3 years’ custody

Category range
26 weeks’ – 2 years’ custody

Category range
Low level community order – 26 weeks' custody

Category 4
£5,000 – £50,000Starting point based on £30,000

Starting point
1 year’s custody

Starting point
High level community order

Starting point
Band C fine

Category range
26 weeks’ – 2 years custody

Category range
Low level community order – 26 weeks' custody

Category range
Band B fine – Medium level community order

Category 5

Less than £5,000

Starting point based on £2,500

Starting point
High level community order

Starting point
Band C fine

Starting point
Band B fine

Category range
Low level community order – 26 weeks' custody

Category range
Band B fine – Medium level community order

Category range
Discharge – Band C fine

This is an offence where it may be appropriate to combine a community order with a fine

The tables below contain a non-exhaustive list of additional factual elements providing the context of the offence and factors relating to the offender. Identify whether any combination of these, or other relevant factors, should result in a further upward or downward adjustment. In some cases, having considered these factors, it may be appropriate to move outside the identified category range.

Factors increasing seriousness

Statutory aggravating factors

  • having regard to a) the nature of the offence to which the conviction relates and its relevance to the current offence; and b) the time that has elapsed since the conviction

Other aggravating factors

  • Purchasers or others put at risk of harm from counterfeit items (where not taken into account at step 1)
  • Expectation of substantial financial gain
  • Attempts to conceal identity

Factors reducing seriousness or reflecting personal mitigation

  • Expectation of limited financial gain

Step 3 - Consider any factors which indicate a reduction, such as assistance to the prosecution

The court should take into account section 74 of the Sentencing Code (reduction in sentence for assistance to prosecution) and any other rule of law by virtue of which an offender may receive a discounted sentence in consequence of assistance given (or offered) to the prosecutor or investigator.

Step 4 - Reduction for guilty pleas

The court should take account of any potential reduction for a guilty plea in accordance with section 73 of the Sentencing Code and the Reduction in Sentence for a Guilty Plea guideline.

Step 5 - Totality principle

If sentencing an offender for more than one offence, or where the offender is already serving a sentence, consider whether the total sentence is just and proportionate to the overall offending behaviour in accordance with the Totality guideline.

Step 6 - Confiscation, compensation and ancillary orders

 

Step 7 - Reasons

Section 52 of the Sentencing Code imposes a duty to give reasons for, and explain the effect of, the sentence.

Step 8 - Consideration for time spent on bail (tagged curfew)

The court must consider whether to give credit for time spent on bail in accordance with section 240A of the Criminal Justice Act 2003 and section 325 of the Sentencing Code.

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